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If you’re looking for someone who can design a website for you which is easy to navigate, up to date, and relevant to your target market I can help. I have experience in designing e-commerce websites, b2b websites, and WordPress blogs.
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Client: Alita Active
E-Commerce Fashion Website & Blog / 2017
[/vc_column_text][vc_single_image image=”50973″ img_size=”full” add_caption=”yes”][vc_column_text]As part of the launch for Alita Active, the Pomelo Group wanted to create an e-tail website for the brand which would reinforce the premium aspects of its activewear offering. As I had previously created the brand vision and guidelines for the brand, I was well positioned to bring these items to life and Pomelo commissioned me to design all aspects of the website, including writing all the website copy.
Taking a responsive mobile first approach, I developed the site’s architecture, wireframes, and designs using Adobe Xperience Design, software which allowed me to share my work-in-progress on the fly with the Pomelo team in Bangkok.
Once the website was approved, Pomelo’s in-house development team took my designs and coded the website. Throughout the process, I worked closely with the team to make sure all aspects of my designs were carried out – to the pixel – making minor amendments along the way.[/vc_column_text][vc_single_image image=”50975″ img_size=”full” add_caption=”yes”][vc_single_image image=”50974″ img_size=”full” add_caption=”yes”][vc_single_image image=”50979″ img_size=”full” add_caption=”yes”][vc_column_text]In addition to the main website, I was also commissioned to create a blog for Alita’s customers whose main aim was to instill a sense of community whilst providing them with practical information under one of the brand pillars of Alita which is ‘Health is the New Wealth’. As part of the website set-up, I added multi-language functionality which enabled the editorial team to easily translate and publish posts in different languages.[/vc_column_text][vc_single_image image=”51046″ img_size=”full” add_caption=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_separator border_width=”10″][vc_column_text]
Client: Style of Now
Fashion Trend Membership Website / 2017
[/vc_column_text][vc_column_text]In 2017 I launched a sister website to the Style of Sound called the Style of Now whose main aim was to sell fashion and lifestyle trend reports as annual subscriptions. While both sites share similar branding attributes, the Style of Now website has added functionality in that it acts as a membership site where content is restricted to different purchases and membership levels. Both sites share multiple payment gateways which I implemented along with tools which track the user journey throughout the site and tools to recover sales by those who abandon their shopping carts.[/vc_column_text][vc_single_image image=”50999″ img_size=”full” add_caption=”yes”][vc_single_image image=”50977″ img_size=”full” add_caption=”yes”][vc_single_image image=”50978″ img_size=”full” add_caption=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_separator border_width=”10″][vc_column_text]
Client: Trendstop.com
Fashion Trend Forecasting Website / 2012
[/vc_column_text][vc_column_text]When I joined Trendstop.com, I was tasked with refining the website’s overall look and feel to reflect the company’s outlook towards innovation and future trends. To achieve this goal, I worked with the company’s development team to roll out gradual aesthetic and functional changes over a four-year period.
To determine what changes to make to different pages, we implemented Optimizely which enables us to A/B test different variations of pages as well as Crazy Egg to determine how visitors interacted with each page. The result is an aesthetically pleasing trend forecasting website where each page has purposeful meaning and strong calls to action.[/vc_column_text][vc_single_image image=”50984″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]