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If you’re looking for someone who can help set the content direction of your marketing materials and campaigns which elevates your brand over your competitors, then look no further. I have experience working on a variety of projects ranging from magazines to websites to video and everything in-between.
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Client: Alita Active
Brand Hero Video / 2017
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[/vc_column_text][vc_column_text]In order to build a connection with the Alita customer, a short film was commissioned which highlighted one of the core brand values of the Alita brand – Strength is in You. Working together with a creative agency in Bangkok, I provided feedback and direction in terms of the film’s concept, look, feel, length, and music, so that these elements were consistent with the brand guidelines I had developed. I also created a series of logos to help launch the campaign for the film.[/vc_column_text][vc_single_image image=”50932″ img_size=”full”][vc_separator border_width=”10″][vc_column_text]
Client: Alita Active
Look Books / 2016–2017
[/vc_column_text][vc_single_image image=”51055″ img_size=”full” css_animation=”fadeIn”][vc_column_text]At the start of each season, I worked with Alita’s creative team to provide input and feedback for various photo shoots taking into mind the feelings we wanted to evoke, the customers each collection was targeting, and how photos would be strategically used across the website, social media, and other promotions.
After each photo shoot, I helped choose the final photos which were turned into online lookbooks on the Alita website.[/vc_column_text][vc_separator border_width=”10″][vc_column_text]
Client: Trendstop.com
Colour Validation Report / 2013
[/vc_column_text][vc_single_image image=”51021″ img_size=”full” css_animation=”fadeIn”][vc_column_text]As a simple method to attract new leads, Trendstop offered potential clients access to promotional trend reports in exchange for their details via different landing pages. In this example, I developed and designed a 64-page colour trend report with Trendstop’s trend team which presented all the key colours of the season, along with evidence showing that the colours were reaching critical mass. This Trend report because the template for subsequent promotional trend reports.[/vc_column_text][vc_separator border_width=”10″][vc_column_text]
Client: SCB Partners
Lifestyle Trend Reports / 2010–2012
[/vc_column_text][vc_column_text]As part of my role at SCB Partners, I would often work together and direct the company’s graphic design team to translate market research insights into eye-catching reports that made it easy for clients to understand the information while portraying SCB Partners as an authoritative expert across many industries.[/vc_column_text][vc_single_image image=”50928″ img_size=”full” add_caption=”yes” css_animation=”fadeIn”][vc_single_image image=”51034″ img_size=”full” add_caption=”yes” css_animation=”fadeIn”][vc_single_image image=”51035″ img_size=”full” add_caption=”yes” css_animation=”fadeIn”][vc_separator border_width=”10″][vc_column_text]
Client: Mace Group
Mace Matters Magazine / 2006 – 2009
[/vc_column_text][vc_single_image image=”50934″ img_size=”full” css_animation=”fadeIn”][vc_column_text]Mace Matters was the company magazine for the Mace Group and was used to inform staff and clients of the latest happenings revolving around the company. As Mace’s Design Manager / Senior Designer, I led a team of two graphic designers, multiple writers, and various photographers to produce the magazine every three months. Each issue ranged from 70–100 pages long and was printed on paper stock from sustainable sources.[/vc_column_text][/vc_column][/vc_row]